Blog > Social TV

In My Opinion

In my opinion is a daily talk show that tries to find the best answer for problems submitted by random people. It has a classical time on broadcast with a 26 format and an online time all day long with a community manager that animate and moderate a debate and some gamification.

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gamification, a must have for engagement

Is engagement a result of listening to conversation? If you ever see the participation curve, aka "power law of participation" by Ross Mayfield (2006), you may know that reading (a post, a tweet) is the lower threshold. High engagement is coming with collaboration. Maybe it's time to think about your social TV strategy.

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Sports events and engagement thru gaming

Sports events are THE live show you want to see and share with your friends. And sometimes it's not that exciting from the beginning to the end, but you have to entertain your viewers all time long. Gaming is an option to consider.

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Viewers are ready to play on TV

Playing on TV, viewers are ready! The recent show provided by French channel M6 went over expectations for viewer engagement.

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Is social TV a good tool for engagement ?

Social TV and engagement? Social network sites are promotional channels for broadcast industry. Are they a source of engagement?

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TV advertising and Twitter, these enemies brothers

Twitter, the famous social network is evolving and offer now several plans for advertisement. It also comes on TV with a new offer: Twitter Amplify

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Social TV, Twitter and Facebook added value

Is the hashtag the ultimate engagement proposal for the viewer? Who is reading the tweets on the TV?

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