Blog

Transmedia and companion screen

Phone and Tablet have been long qualified as second screens. In reality, there is no more such hierarchy in the screens as both consumption of images and stories became fragmented. We entered the era ATAWAD, for AnyTime, AnyWhere and Any Device. However, a successful transmedia experience must use these multiple vectors of communication. Then, we will talk about screen Companion.

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In My Opinion

In my opinion is a daily talk show that tries to find the best answer for problems submitted by random people. It has a classical time on broadcast with a 26 format and an online time all day long with a community manager that animate and moderate a debate and some gamification.

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gamification, a must have for engagement

Is engagement a result of listening to conversation? If you ever see the participation curve, aka "power law of participation" by Ross Mayfield (2006), you may know that reading (a post, a tweet) is the lower threshold. High engagement is coming with collaboration. Maybe it's time to think about your social TV strategy.

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Sports events and engagement thru gaming

Sports events are THE live show you want to see and share with your friends. And sometimes it's not that exciting from the beginning to the end, but you have to entertain your viewers all time long. Gaming is an option to consider.

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Gigaminus - autor interview on TV

Gigaminus autor Fabienne Giezendanner from Zero de conduite Production explains the concept of the serie (in french).

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The walking game

Killing zombies on TV during the show? How our exclusive technology will give you the opportunity to become a living part of the show, and allow you to kill zombies while you watch it with your friends

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Viewers are ready to play on TV

Playing on TV, viewers are ready! The recent show provided by French channel M6 went over expectations for viewer engagement.

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How canal+ football app could become ++

C+ Football app is great. It could be awesome with a very little improvement and technology

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Is social TV a good tool for engagement ?

Social TV and engagement? Social network sites are promotional channels for broadcast industry. Are they a source of engagement?

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TV advertising and Twitter, these enemies brothers

Twitter, the famous social network is evolving and offer now several plans for advertisement. It also comes on TV with a new offer: Twitter Amplify

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